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Our Truly Beauty Review

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If you’re in the market for super cool products for your body, hair and skin, you should give Truly Beauty a try. You may have heard of this brand before, since they used to go by the name Truly Organic.

What’s especially great about them is that their products are both affordable and luxurious, and perfect for a self care session. They’re super popular with Gen Z!

This brand has some pretty impressive accolades. For instance, you can check out their Instagram – they have a whopping 550k followers! If that’s not enough, the name Truly Beauty is really making the rounds on social media.

They’ve been featured in magazines such as Vogue, Elle and BeautyStoned. In a few years time, everyone will surely know this name. 

So, before this brand becomes a household name, we’re going to take a deep dive into their products and what you can expect so that you can get the warm fuzzies in anticipation of your own order of these products!

In this review, we’re going to talk about the general opinions of customers, the best selling products, how the products are rated and so much more. What are you waiting for? Keep on reading! 

A Brief Overview of the Brand

You’ve probably gone into a store before and looked for beauty products. What did you see? That’s right – astronomically high price tags everywhere for the decent products. It’s rather difficult to find something that’s affordable and high quality all at once. 

That’s exactly what Maxx Appelman thought back in 2019 when he started Truly Beauty. He sought to fill this crucial gap in the market, bringing us all products that are oozing quality without breaking the bank.

The company is situated in Miami Beach today. Their aim? To combine health and luxury in their products without people having to take out a new mortgage to buy them.

The brand works with professionals such as world-class chemists, microbiologists and physicians to bring their customers these fantastic products.

They make all of their products with the best performing ingredients to ensure that you can get the best results.

These products are made in the US, but the ingredients are sourced from around the world.

Of course, there are both good and bad things about this brand. With that in mind, here are some of the pros and cons of Truly Beauty.


  • The products look great, with attractive packaging
  • You can invest in subscriptions to get your products on a regular basis – the subscriptions come in 30, 60 or 90 day options and you can get 10% off every order.
  • A wide range of products for skin, body and hair 
  • They ship their products internationally


  • There have been some questions as to whether the products truly are vegan and organic
  • There have been some issues with customer service and shipping for some customers
  • They have an F rating on the BBB

Our Review of Truly Beauty Products

This brand’s main selling point isn’t just its affordability – the products also look great and have demonstrable results. Its product range is a long one, meaning that they basically have something for everyone.

You can find anything from heart shaped acne patches, to glow serums to whipped shaving butters on their website. You name it – the brand has a product for you.

Aesthetically speaking, there is a lot to love about the packaging of the products, too. They come in white and gold colored glass bottles, and this really gives the formula inside the chance to make an impact. These bottles are certainly not going to look out of place on your fancy dresser or vanity. 

The brand also sells things called bath rocks and hemp patches. These may not necessarily be familiar to everyone, but that’s okay. We’re going to cover these products too so that you are equipped with everything that you need to know.

Truly Super Star Patches

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There’s nothing worse than waking up, looking in the mirror and seeing a huge pimple on your chin. Thankfully though, you don’t have to sit there and suffer. The Super Star Patches from Truly Beauty can help you to say goodnight to those pimples.

They’re full of salicylic acid and retinol which help to drain the life out of your pimples. They’ll all be gone by the following morning.

That’s not all, either. These fun acne patches can also help to ensure that you don’t experience any scarring once the acne is gone, and it reduces the chances of hyperpigmentation too.

The patches include hydrocolloids that help to reduce the appearance and the size of the pimple, all while you are sleeping.

What does the brand recommend? Well, they suggest that you should put the patches on at night after you have washed your face. Once you have applied them, you should then put some moisturizer on to make sure that the patches will stick to your face.

They need to remain on the face for a minimum of 6 hours. If the pimple still isn’t gone then you should repeat this routine again until it disappears.

If you want to get the best possible results then you should try to put the patches on when the pimple comes to a head. They are not suitable for very deep blemishes in the skin.

What’s even better is that you can get a big pack of 18 of the patches for a small price. They look great and you can even get them in 30, 60 or 90 day subscriptions to get a 10% reduction in the price.

#Heart Your Imperfections Acne Patches

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You could be going to your own wedding, and you’d probably still end up with that unwanted acne. It’s a real bummer when acne kills your confidence.

Thankfully, you have a knight in shining armor to come to your aid if you have the #Heart Your Imperfections Blemish Treatment Acne Patches.

These handy things will help to cover up those nasty acne flare ups so you can still feel confident on your night out.

These patches are made from something called Hydrocolloid, and this is made to get rid of any bacteria or dirt that’s sitting inside of your pored. If you currently have pimples on your face, the patches can help to get all of the liquid out of the pimples.

You can wear them throughout the night to get the best results.

Truly Unicorn Fruit Whipped Body Butter

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You will usually find that a moisturizer is creamy in terms of consistency, but this isn’t always the best choice for every person.

If you would prefer to have something more like a body butter in terms of consistency, the Truly Beauty Unicorn Fruit Whipped Body Butter is a fantastic choice for you.

It feels smooth and rich on your skin, and it will leave your skin glowing afterwards. The product looks almost otherworldly too, thanks to its colorful design.

This product consists of rose, acai, vegetable collagen and matcha, formulated to ensure that your skin is repaired and nourished after every use. You will also get a bunch of saturation thanks to the Shea Butter and vitamin E inside of the formula. 

This soothing formula is ideal for skin repair and elasticity, so it’s a must have if you want to revitalize your skin. 

Truly Mary Jane CBD Glow Serum

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You may have heard a lot about the benefits of CBD, both for general health and for your skin. But why is it important for your skin? Well, you will find the answers when you try the Mary Jane Glow Serum.

This formula is fantastic at reducing the appearance of your pores, creating smooth and firm skin and minimizing irritation. As a result, you’ll get gorgeous glowing skin. 

The ingredients included in this serum are hemp and glycolic acid. These are anti-inflammatory ingredients that are useful for helping your skin and its cells to thrive and regenerate.

In fact, the hemp oil inside of the serum can be used on every single skin type. It’s particularly good at balancing the oil production in the skin.

So, CBD. This formula consists of Vitamin E, A, D and Omega 3 and 6. Lots of healthy ingredients, basically! They help to tighten your skin so that you will have a more youthful appearance. 

The brand recommends that users apply the serum each day, both at night and in the morning.

You’ll only need about 1 to 2 drops each time. Massage the formula into the skin until it has been totally absorbed for some excellent self care and wellness at the end of the day.

Truly Golden Leaf Resurface & Brighten CBD Face Mask

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A lot of customers have described this product as something that could have been dropped right from heaven.

You may be wondering why this is – let us enlighten you! If your complexion is starting to look a little dull, just a dab of this formula and your skin will be looking brand new in no time. It’s perfect for those sultry summer looks.

So what’s in this magic formula? It includes things like hemp, BHAs and AHAs, which are all great for getting rid of any impurities on the skin.

Thankfully though, these ingredients are gentle enough that you don’t need to worry about the moisture being removed from your skin.

You don’t need to worry about excess oil being left on your skin either. The mask is designed to feel almost like a moisturizer, and isn’t nearly as thick as a traditional face mask. 

If you have sensitive skin then you are going to love this face mask. It’s great for your skin both in the short and the long term. It fights off acne irritation too, which is always a bonus.

To best use this mask, you should apply it once a week at the minimum. Allow it to sit on the skin for around 10 minutes so your skin can absorb it, before you wash it off.

You can buy it for fairly cheap on the company’s website, and you’ll get a 4oz bottle. 

Truly Vegan Collagen Facial Cleanser

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If you want to look like you’re ten years younger than you actually are, you are going to need a product that contains collagen. In fact, this particular ingredient is produced by our skin on its own, but the amount gradually reduces as we get older.

This is what contributes to wrinkles on the skin. You can usually get a bunch of beauty products that contain collagen on the market, but they don’t tend to be suitable for vegans.

One of the best things about this face mask is that it’s an innovative product. It’s made out of plant based collagen, which is a rarity in the beauty industry.

With that, you can be sure that you are using a vegan friendly formula while still getting the anti-aging properties that you are looking for in a face mask. With time, you are going to notice that your skin is a lot smoother and more supple than ever before.

The formula also includes other important ingredients. For instance, it contains retinol and vitamin C. These ingredients are vital elements, since they help to get rid of any problems on the top layer of the skin.

It gets rid of any dead cells on the skin and this can help you to get a clean and fresh complexion.

It’s fairly simple to use too.

All you need to do is massage the mask into skin that has been recently washed. You should allow it to sit on your skin for around 10 minutes, or you can wear it throughout the night as this will allow the ingredients to further penetrate into your skin.

This formula resembles honey, and it’s just as sweet. The price is certainly impressive too for a 5 oz bottle! 

Truly Anti Cellulite Body Mask

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Enjoying a day on holidays? You need to get the Anti Cellulite Mask. This mask includes toning properties and is great for reducing the appearance of discoloration on the skin. It reduces the appearance of wrinkles too so you can look 10 years younger! 

The main ingredients in this formula are retinol and bitter orange. These ingredients are incredibly powerful. For instance, the bitter orange is a lipolytic complex.

It’s designed to make the skin look better as a whole, thanks to the fact that it’s a decongestant ingredient.

You’ve probably heard of retinol before. This is a common component of many skincare products, and it is designed to be an anti aging ingredient.

You can get this product in a 10 oz bottle for a very low price. It works excellently with the brand’s Truly Heartbreaker Lip Plumping mask too.

Truly Glowing Skin Bundle

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Creating a personalized skincare routine can be a real chore. It can take a lot of time and planning, and some of us don’t have that sort of time. You don’t need to hunt through millions of products anymore – Truly Beauty has the ultimate solution for you.

These products were compiled together to provide the perfect combination for glowing and healthy skin. In this bundle, you will get the following products.

  • Cream Skin Face Moisturizer
  • Mary Jane Glow Serum
  • Volcanic Rosewater All Over Hydrating Mist

The main component in these products is Hemp. This ingredient helps to reduce inflammation in the skin and it can help to stop you from getting further acne episodes in the near future.

You can expect to get a dewy looking face that you’re sure to love, thanks to the other ingredients – glycolic acid, aloe, and hyaluronic acid. If you use this product on a regular basis then you are sure to see that your skin is looking more nourished and clear.

You can get all three of these products for a bargain price. In fact, it’ll save you a lot of money if you buy them in bulk in comparison to buying them one by one.

What Other Customers are Saying

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When it comes to skincare, you can’t just take one word as gospel. That’s why we’ve done a deep dive into some of the other customer opinions out there to give you a comprehensive answer on whether this skincare brand is good enough for you. 

As a whole, the reviews of these products are generally good. In fact, the website is littered with 5.5 star reviews. Their best sellers especially get rave reviews, including:

  • Unicorn Fruit Whipped Body Butter – has more than 400 reviews, with a 4.8 out of 5 star rating
  • Booty and Boobies Bundle – over 800 reviews with an average rating of 4.8 out of 5 stars
  • Buns of Glowry Glow and Tighten Butt Serum – more than 900 reviews and a rating of 4.8 out of 5 stars
  • Coco Cloud Whipped Luxury Shave Butter – Around 300 reviews with an average rating of 4.7 out of 5 stars
  • Silky Smooth Shave Set – 800+ reviews and a rating of 4.7 out of 5 stars.

Users commend the brand for creating products that are practical yet exciting in terms of design. They smell great, look fantastic and they work like a charm. Users tend to love the fact that these products can make them look younger.

There are a few testimonials in particular that really highlight these selling points.

One customer in particular tried out the Super Star patches, saying that they worked fantastically well on their acne after just a mere 4 hours on the skin.

When you think about the fact that it’s recommended to keep them on the skin for at least 6 hours, this is wonderful news. They also look adorable! 

Another user tried out the Buns of Glowry Glow and Tighten Butt Serum. They stated that they had tried the product on their legs, but it worked excellently on the rest of their body too.

They felt that their skin was smooth and tight after they had used it, and swore to continue buying the product.

In Ulta testimonials, there are even more positive reviews. People adore the Buns of Glowry Tighten and Glow Smoothing Butt Polish, giving it a fantastic 4.4 out of 5 stars. This had 100 ratings, too.

The ratings were similar on this same website for the Black Jelly Blemish Treatment Body Serum.

You can find a lot of reviews of the products on Reddit and Influenster too. Again, the butt polish received a tonne of praise. Some people have started out being dubious about the product, only to become a religious user of it after their first try.

One user in particular pointed out that they were skeptical about the hype of the product, but then they tried it, experiencing smooth and hydrated skin afterwards.

They claim to notice a considerable difference whenever they don’t use the formula. Their sense of wellness after using it was increased.

Now, it’s worth mentioning that not every online review is a positive one. For instance, the BBB has given the company an F-rating.

Unfortunately, the company isn’t accredited either. The main complaints that customers tend to have though comes down to things like the packaging being faulty, shipping problems and issues with the customer service.

One particular customer in the UK has stated that the custom fees have been much higher than they thought they would be in order to get their products. Unfortunately, these customers weren’t always told that the customs fees were their responsibility.

Some people have even said they’ve needed to wait a number of months before they received the products, and when they arrived they weren’t even what they ordered.

Of course, it’s important to note that sometimes errors are made. With that being said, many of these reviewers that weren’t so happy have said that there are simple things that the brand could have done in order to rectify their respective issues.

While you should always be dubious about F ratings, it is still a good idea to be mindful that the vast majority of customers have nothing but praise for the company’s customer service team.

For instance, certain customers have been especially impressed with the company’s response time during the Covid 19 pandemic.

They said that their order took a while to arrive, but the wait was certainly worthwhile. The customer service team provided them with regular updates on their order, and they were incredibly impressed when they received them.

As a whole, we’ve done our research and found that most customers have been happy with the Truly Beauty products.

Issues don’t seem to be overly common since the negative reviews were so scarce – they are a much bigger problem for buyers based in the UK, however.

Should I Buy Truly Beauty Products?

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So, what’s our conclusion? Well, you should definitely give these exciting and practical products a whirl! This range of skin, body and hair products is truly spectacular, and it’s worth trying them even if it’s only a one time thing.

In the past the company has had issues with transparency, but these issues appear to have been rectified since the brand has rebranded. They are now known for their high quality products, and honesty with their customer base.

The advertising of the company is now far more accurate than it was before. Today, the brand does not claim to be top of the leagues in terms of natural or organic ingredients.

They have stated that instead, the products are a blend of high quality ingredients that will give you the kind of results that you are looking for in your hair, skin and body products.

The brand has received countless positive reviews, which should give you some confidence that you are making a good purchase when you invest in one of their products.

This collection is truly unique – it’s nothing like we’ve ever seen before. You can get all sorts of things, such as glitter masks, unicorn butter – you name it, they’ve got it.

The company is setting trends, too, as can be seen from its vegan collagen products. You can check out their blog posts to see how it all works.

Too long, didn’t read? If you want to really spice up your beauty routine with products that work well and look great, then you don’t want to miss out on the products from Truly Beauty.

Where Can I Buy These Products?

If you want to see the company’s entire catalogue of products, look on the website – You can see some of their products on websites like Ulta and the Truly Beauty Amazon page if you are based in the US, too.

Truly Beauty Discounts

Truly Beauty is currently offering 20% off your first purchase when you use the discount code TRULYB20 on checkout.

Frequently Asked Questions

Are these products clean?

Truly Beauty declares that its products are clean, in the sense that they try to make them as natural and organic as they can possibly be. The products are made out of vegan, organic and completely safe ingredients. If you have any doubts about the products, you can check out the website for more information about the ingredients in each product.

Where are the products made?

These products are all made in the United States. They do sometimes get their ingredients from other locations, however.

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