Ritual specifically creates vitamins that are intended for women, although they have recently introduced vitamins for men over the age of 18 along with teens and children. As a brand, Ritual focuses on producing multivitamins that have been made using trustworthy, high-quality ingredients which are good for your wellbeing.
They also aim to educate their consumers on the health benefits associated with taking these vitamins as well as emphasizing a focus upon sustainability and traceability.
As the brand runs a subscription service, you will pay a monthly fee in return for a new bottle of vitamins. You aren’t tied to this monthly subscription and can cancel it at any time if required.
What are Ritual vitamins?
Founded by Katerina Schneider in 2016, Ritual is an online vitamin business that promotes healthy habits and aims to change women’s health and attitudes towards self care by creating a vitamin supplement that they can trust.
At the time the company was founded, Scheider herself was searching for a prenatal vitamin, however, she soon discovered that many of them were made from dubious ingredients, and as a result, she was inspired to create her own.
The brand prides itself on using ingredients that are traceable, as such consumers will know exactly where the ingredients have come from and why they have been used.
The team behind the brand conducted a university-led clinical study to investigate the impact of their vitamin ‘’Essential for Women’’. The study took place over a 12 week period and involved a group of 94 female participants between the ages of 24 and 40.
After the 12 weeks passed, the results identified that these vitamins increased levels of Omega-3 DHA and Vitamin D.
Each ingredient that is added to the vitamins and every formulation is extensively researched by the brand’s in-house team of scientists and researchers.
Their vitamins include vegan certified vitamin D3 which supports bone health and muscle and immune function. The Omega-3 which is sourced from Saskatoon, Canada, comes from microalgae and helps to improve eye, heart, and brain health.
When you visit the website, you will discover that each vitamin produced by the brand has its own profile which details all of the ingredients that it includes and the benefits of taking this vitamin.
As such, Ritual ensures that you are fully equipped with all of the background knowledge of each different type of vitamin.
Why you should trust us
Our team has spent over 15 hours extensively testing and researching the best wellness products, including Ritual vitamins. Our goal is to find the best brands who care about your well-being and help people live better lives. We evaluate supplements based on their adherence to quality, and their latest medical evidence.
We often ask ourselves a simple question: would we buy the product for ourselves and recommend it to our family and friends? This review is medically reviewed and thoroughly vetted by Amy Bells, our in-house dietian nutritionist, wellness expert and product tester herself!
What are the benefits and drawbacks of Ritual?
Before we delve into our comprehensive review of the brand below, we have listed the initial benefits and drawbacks of these vitamins for you below.
- There is little hassle involved with their subscription service and you can cancel at any time.
- The formulas have been created and backed by scientists.
- Ritual are completely transparent in regards to where the vitamins and ingredients have been sourced from and who they are supplied by.
- Capsules are vegan, gluten-free, and non-GMO.
- As they have a fresh minty taste, they are fairly easy to swallow and ideal for those who typically tend to struggle when taking capsules or pills.
- These vitamins can be taken on an empty stomach without causing a stomach ache.
- They claim to give you energy and immunity. They support red blood cells and help to maintain the structure of the tissue in your body.
- When used in conjunction with the Rituals app, users are encouraged to create a daily supplements ritual.
- Ritual vitamins are considerably more expensive than drug store offerings. Spending $30 a month on 60 capsules may not appeal to all individuals.
- When you sign up to receive Ritual vitamins, you have to sign up for their automatic subscription renewal.
- There is not a lot of information regarding shipping and how long you are likely to wait to receive your order. Some customers have reported that it took a few weeks for their vitamins to come.
How do these vitamins work?
Ritual creates delayed-release capsules which help to prevent nausea. Often the ingredients inside capsules can get damaged by your stomach acid.
These vitamins will bypass the stomach and this also ensures that all of the nutrients and goodness inside the capsules are absorbed.
Each bottle of Ritual vitamins contains a total of 60 capsules. You are advised to take 2 pills at the same time every day, this may be in the morning or evening depending on your preference and daily schedule.
Following on from the date of your first subscription, you will then receive a fresh bottle of vitamins every 30 days.
The Ritual app is available on the Apple Watch store and connects to Apple health. It encourages users to stick with and follow good daily habits and will also provide you with daily reminders to take your vitamins.
Furthermore, the app also provides you with professional advice and tips that will help you to build healthier habits.
Ritual offers a range of multivitamins and all of their regular vitamins contain 9 beneficial ingredients.
Though the brand primarily focused on creating vitamins for women, they have since expanded their offerings and now have Essential vitamins for men, teenagers, and children.
Aside from a selection of multivitamins they also have prenatal and postnatal vitamins.
Vitamins for women
Essential for women – Multivitamin 18+
A container of these vitamins retails for a cost of $30 and has been specifically formulated for women between the age of 18 to 49, with the aim of filling nutritional gaps in their diet. These vitamins are USP certified and free of any artificial colorants and synthetic fillers.
The combination of ingredients promotes improved brain and bone health, along with antioxidant support and blood building. The product profile lists all of the ingredients inside this vitamin so you can visit the information if you require more information.
When taken over a prolonged period of time, you will see that they have a more noticeable impact on your body. For example, if you decide to take them for the foreseeable future, they will help to delay the signs of aging.
Essential for women – Multivitamin 50+
These vitamins retail for a slightly higher price of $35. This reimagined vitamin is intended for women that have surpassed the menopausal stage. As such, they claim to support signs of healthy aging from within.
The ingredients that have been used to make these multivitamins support normal immune function, heart health, muscle function and they will also maintain bone support. This vitamin contains 8 ingredients, all of which are traceable.
Essential for women – Prenatal multivitamin
Retailing at $35, these vitamins contain 12 nutrients that are key to the health of your body before and during pregnancy. Each of the ingredients will help to prepare your body for the journey throughout pregnancy.
The Omega-3 DHA, Folate, and Choline help to support fetal brain development, whilst the folate and choline will also support the development of neural tubes. There are also other ingredients that contribute to the growth of red blood cells, and others that will help to maintain bone health.
As expected, all 12 ingredients that are included in these multivitamins are traceable and identified on the product profile which can be found on the website.
Essential for women – Postnatal multivitamin
It is important for new mothers to access all of the vitamins that they require during the postnatal period. These vitamins have been specially formulated to ensure that the nutritional demands of new mothers are met during the initial 6 month period of postpartum and lactation.
The ingredients in these vitamins provide ongoing support and promote normal immune function and they also help to support brain health. Furthermore, there are also certain ingredients that support mothers during the lactation phase.
For example, there are certain ingredients that will support the fatty acid content of breast milk in women who are lactating.
These vitamins are also full of ingredients with a total of 15 traceable ingredients that are believed to be essential for new mothers.
Vitamins for men
Essential for men – Multivitamin 18+
Ritual has now created a new selection of vitamins for men. The multivitamin is suitable for men between the ages of 18 and 49 and retails at a cost of $30. They have been developed with the aim of filling the possible nutritional gaps in their diets.
They contain a range of micronutrients that support foundational health. Each of the 10 traceable ingredients contributes to improved heart and brain health along with normal muscle and immune function.
Essential for men – Multivitamin 50+
These vitamins are for men aged 50 and older and cost $35. Just like the multivitamins intended for the younger male audience, they aim to fill in any nutritional gaps in their diets and include 10 traceable ingredients which deliver different benefits.
They promote good heart and bone health along with muscle and immune function thanks to the micronutrients which support foundational health.
Vitamins for teens and children
Ritual has also expanded its selection of vitamins to teenagers and children. This includes the teen multivitamins for her, the teen multivitamins for him, and multivitamins for kids aged 4+. All of these options retail for the same price of $30.
The multivitamins for him and her and intended for teenagers between the ages of 13 and 17. They aim to fill the nutritional gaps in their diet and support foundational health thanks to the inclusion of several key ingredients.
The multivitamins for children can be taken by those between the ages of 4 and 12 and a great thing about these vitamins is that they are made with fussy eaters in mind. They are sugar-free and have a natural citrus berry flavor.
Furthermore, each serving contains Omega-3 DHA which is a great source of fiber.
How are Ritual vitamins designed?
The appearance of Ritual vitamins differs slightly from standard drugstore offerings. The internal ingredients are encased in a clear coating and flavored with mint.
As these vitamins boast a delayed-release design they will dissolve in the small intestine and this is where they will access and absorb the most nutrients.
The vitamins for children are designed in a slightly different way. Instead of having a clear coating, they are orange in color and incorporate a 3-in-1 design which combines a good amount of fiber, vegan Omega-3 DHA whilst also acting as a daily multivitamin.
Courtesy of the clever design, the dry and oily ingredients are separated. As such, you can take everything together without worrying about the mess that may be created when attempting to handle soft and oily capsules.
What other customers are saying
The website has a section that allows customers to rate the product and leave a review of the vitamins that they have tried. The overall compiled rating for these products is 4.5 stars out of 5.
One customer who gave the Essential for Women 18+ vitamins a 5 star rating, reported that they trusted the company’s attention to detail regarding the ingredients that they have used, and the research that they have done into each of the products.
There are several reviews on the website that praise the customer service that is provided by the team behind the brand. A review from one customer states that the service was ‘’amazing’’ and ‘’out of this world’’.
Another customer also backs up this statement by stating that the standard of customer service that they received was amazing.
Furthermore, these vitamins are also claimed to be a favored choice amongst customers who have sensitive stomachs and are prone to experiencing tummy upsets when trying other types of vitamins on the market.
Although the website is inundated with many reviews from satisfied customers, they are also reviews from those who weren’t as happy with their order. Several customers have left poor reviews in regards to the taste of the vitamins.
For example, those who are sensitive to flavors found the mint taste of these vitamins a little overpowering. If you are also quite sensitive to different tastes and flavors, these vitamins may not be the best choice for you.
What do we think about Ritual?
Evidently, many reviews praise these vitamins and the impact that they have had on their health and wellbeing.
If you do not like pills that are bland and you prefer to take some that have more of a prominent flavor, you will likely appreciate the noticeable mintiness of the Ritual vitamins.
Aside from this, the team also emphasizes a great focus on conducting thorough research into each of the ingredients that are included in their vitamins.
Their in-house team of scientists and researchers also ensure that the routes of each of the ingredients and the exact location where they were sourced from can be identified.
We particularly like how the brand has recently expanded its range of products. Nowadays they no longer create products that are solely intended for women, but they also have multiple vitamins that are intended for men, teenagers, and children.
As such, there is a vitamin available for each age range and demographic.
There are a few elements of this service that may leave potential customers feeling a little dissatisfied. As we have touched upon previously, these vitamins are quite expensive in comparison to competitor offerings.
The cheapest options are $30, but they offer other types of vitamins that retail for $35. Paying this repeatedly over a monthly basis may be unappealing to those who are working with a tighter budget.
Also, if you are already familiar with another drug store vitamin product that you already know works well for you and your body, you may be less willing to swap these for a product that is going to cost you more.
Furthermore, these vitamins aren’t customized to suit each individual. As they contain such a broad range of ingredients, it appears that the brand is attempting to cover everything rather than focusing on a single, specific issue.
Another factor to be aware of is how the subscription service works. Each month it will automatically renew.
However, the philosophy behind this aims to encourage users to take their vitamins daily so by having a new container delivered every month they are more inclined to do so.
Overall, this is a favorable brand that produces high-quality, reliable vitamins. If you have the budget that will allow you to pay for these vitamins monthly, then they are definitely a worthwhile investment.
Also, if you have any uncertainties regarding any of the products or ingredients, a quick visit to the website will soon clarify these. Each of the product profiles provides lots of information on all of the ingredients and also lists the benefits associated with each.
Moreover, you will also find all of the details relating to the studies that the team have conducted to investigate the benefits of each of these products.
Ritual is currently offering a military discount for active duty military, veterans, and members’ families 20% off your first 3 months.
The shipping, return, and refunds policy
Ritual currently only ships their vitamins to addresses in the United States, however, they do not provide a huge amount of information in regards to the cost of shipping.
They claim to deliver orders within a 2 to 5 working day time frame, however, you may be waiting slightly longer than this.
As for returns, Ritual does offer a satisfaction guarantee. If you are dissatisfied with your first order of vitamins then the company will give you a refund for the full amount. To access this refund you will need to contact a member of the team.
The cancellation policy states that fees for the service are non-refundable. Essentially, this means that it is possible to cancel your order, however, you will be sent the outstanding supply of vitamins but you will not receive a full refund if you do not cancel your order before the Renewal Commencement Day passes.
To cancel your subscription, you will need to visit the website to access your account. Once you have logged in, you will need to click on the account settings and then opt to change or cancel your membership.
The process isn’t overly challenging, however, you must be prepared to miss out on a full refund if you don’t cancel your order by the recommended time.
Frequently asked questions
Are Ritual vitamins FDA approved?
The FDA does not approve dietary supplements so Ritual vitamins aren’t necessarily FDA approved. However, they have been made according to the Good Manufacturing Processes of the FDA. This confirms that these capsules are safe for consumption and are also made to a high standard.
Do Ritual vitamins expire?
Yes, Ritual vitamins will eventually expire and this date will be detailed on the packaging of the container. As such, you can ensure that they are used whilst they are still fresh. Multivitamins are known to have a shorter shelf life and the longevity of the vitamins will also differ depending on the formulation.
Are Ritual vitamins good?
As implied by many customer reviews, these vitamins are ‘amazing’ and this statement is also reinforced by the standard of customer service that they provide. They seem to respond to customer queries promptly.
Can you buy Ritual vitamins in store?
Ritual vitamins cannot be purchased in store, however, they are available online via the companies website and Amazon.