The general concept of Magic Spoon is simple. They want you to have your cake and eat it too, well…cereal actually, but it’s the same principle.
They’ve been working tirelessly to bring us healthy breakfast snacks that taste as good as the ones that are bad for us (so we can gobble bowls of the stuff without harming our well-being).
It’s a noble pursuit that I wholeheartedly support, but is Magic Spoon cereal actually tasty enough for us to betray our unhealthy loyalties to Cap’n Crunch and the gang?
Magic Spoon at a Glance
At its core, Magic Spoon is trying to awaken our inner child, giving us access to all the devilishly, tooth-takingly sugary treats we enjoyed when we were growing up. The only difference is that now…they’re healthy.
It seems like genuine witchcraft, doesn’t it? How do you take out all the ingredients that made those stone-cold classic cereals taste so gr-r-reat and still make tasty treats?
Well at a glance, it does seem like Magic Spoon is pulling it off with aplomb. People are passionate about cereal, so when Magic Spoon released their mission plan, the public ate it all up (pun definitely intended).
Only having existed as a brand since 2019, Magic Spoon has been featured by such media outlets as Forbes, CNN, and Delish. In addition, they’ve racked up 250K followers on Instagram, and it’s no surprise. Their social media presence is on point!
Featuring an endless stream of super bright and colorful images that are almost as sugary as the cereals they imitate, they bring you right back to a happy childhood place.
But the question remains, can a healthy, tasty cereal exist without compromises?
The Meteoric Rise of Magic Spoon Cereal – A Brief History
As is the case with a lot of fantastic companies, Magic Spoon began because founders, Gabi Lewis and Greg Sewitz, wanted something different, something that didn’t yet exist: a nutritious yet delectable breakfast cereal.
Gabi and Greg both grew up shoveling those infamous sugary snacks every morning before school and experiencing the same mid-morning come-down from the sugar rush each day of the week.
When they took it upon themselves to find an alternative, they discovered nothing but a gaping hole in the incredibly lucrative cereal market.
They did some research and discovered that the average American consumes around 100 bowls of cereal a year. So why then were there practically zero nutritious options?
Our parents have long been reminding us that breakfast is the most important meal of the day, yet the facts said otherwise. Our breakfast habits were actually detrimental to our health and productivity.
Had Gabi and Greg just stumbled onto the biggest conspiracy of the last 100 years? Well…not exactly, but it still blew their minds wide enough to take action.
Based in Brooklyn, their mission is to create guilt-free snacks for adults, reminiscent of those glory days scooping cereal in front of the TV, that magical buffer period between dreaming and getting on with the day ahead.
“We experimented for over a year to create a cereal inspired by the flavors and nostalgia of Saturday-morning-cartoon cereal but upgraded for the 21st century consumer”.
Despite Magic Spoon’s best efforts to rekindle our childhood, sadly, we’re no longer kids. We’re adults and we’re busy adulting.
As such, I understand not every reader will have the time to check out this full review, so I’ve distilled the key information into this digestible Magic Spoon pros and cons list.
Magic Spoon: Pros
- Their cereal contains zero sugar, is high in protein, and low in carbs.
- They offer a delivery service – Now, if we can just bring the milkman back, we’re set!
- Awesome flavors to choose from.
- Magic Spoon guarantees satisfaction or your money back.
- Insanely positive customer feedback.
Magic Spoon: Cons
- Magic Spoon only sells their products within the U.S.
- You have to buy their cereal by the case – That’s 4 boxes minimum.
Magic Spoon Cereal Reviews
If Magic Spoon is being honest about their products, then I’m buying what they’re selling; there’s no question.
I’ll tear my attic apart in search of my dusty old, home-recorded Wacky Races VHS tapes and have myself a time.
So, without further ado, let’s find out if Magic Spoon cereal really is magic, or if it’s just sleight of hand, smoke and mirrors, and clever marketing tricks.
Magic Spoon Frosted Cereal
Tony Tiger’s alright, folks, but he’s certainly no wizard holding the magic spoon, riding on a monstrously-sized bunny-rabbit. I’m describing to you, of course, the Magic Spoon mascot for their frosted cereal option.
Frosties were a personal favorite of mine back when I was beautiful, but there’s no doubt that they’re a big part of the reason I don’t look so beautiful today — damn it, Tony, you lying sack of sugar. Are those stripes even real?
The Magic Spoon reimagining of this breakfast classic contains 0 grams of sugar, as little as 3 grams of carbs, 11 grams of protein, and only 110 calories — perfect!
Taste-wise, they get it pretty close to the original tiger-pedaled flakes. There are accents of vanilla, even marshmallow if you really concentrate your taste buds, and of course sweet, sweet
The flakes look the part too. Even a Frosties nut such as myself couldn’t tell them apart by sight alone. In fact, the only giveaway is the texture. It’s not unpleasant, just…different.
As established in my preliminary pros and cons list, you have to buy these by the case, which will cost you between $30-$40. However, if you sign up for a subscription, you can knock that price down by 10%.
So, all in all, you’re looking at spending just over $1 per portion, depending on the size of your bowl of course.
Magic Spoon Maple Waffle Cereal
I have no idea which classic cereal this flavor is trying to recreate, but honestly, I don’t really care. I freakin’ love it.
Essentially a vanilla birthday cake, a pint of rainbow sprinkles, crispy waffles, and
drizzle spill of maple syrup smashed together into a breakfast cereal, it’s small wonder that maple waffle is sold out at the minute.
You’re probably wondering about the nutritional price you pay for a treat this loaded with sweet flavorings. Well, shockingly, it’s actually pretty good for you.
Containing 11 grams of protein and only 100 calories per serving (¼ of your allotted daily breakfast allowance), it’s a responsible breakfast snack. Putting the icing on the birthday cake cereal, it only contains 3 grams of net carbs — magic!
As is the way with all Magic Spoon cereal, it’s a case of maple waffle or nothing, costing you 30-odd dollars. If they’ve got your stomach growling as loud as mine, hit up that subscription and get that 10% discount.
P.S. The mascot for these maple-flavored miracles is a curly-haired, mustachioed sailor riding a walrus wearing a bucket hat. *Mic drop*.
Magic Spoon Peanut Butter Cereal
Can I get a “hallelujah” from all my other peanut-butt-nuts in the house?
Our time has officially arrived. Magic Spoon’s peanut butter cereal legitimately tastes like that golden spread we’re all eating far too much of — we don’t have a problem; we can stop whenever we want.
I of all snackers know it’s easy to get carried away with peanut butter. You tell yourself that it’s full of healthy fats, and it is, but there’s a limit. Well, lucky for us, this cereal only contains 130 calories and 4 grams of net carbs per serving.
Then there’s the good stuff to mention too. Crunching down a bowl of these in the morning means you’re starting the day right with a whopping 14 grams of protein. That means guilt-free peanut butter pretty much whenever we want — hurray!
Mascot-wise, we’re treated to a muscle-bound gent holding the spoon and giving an elephant a piggyback ride.
Y’all know the situation with prices at this point. Buy by the case. Subscribe for a cheeky 10% off.
Magic Spoon Blueberry Cereal
This might be my favorite cereal box of all time. A deep-sea diver grins through his visor as he rides a giant octopus holding a spoon in one of its 8 tentacles — props to the marketing team.
I’d say these delicious O-shaped snacks are more akin to a blueberry muffin than blueberries themselves, but that’s definitely not a bad thing. They taste equal parts sweet and savory, are incredibly moreish, and solidify Magic Spoon’s position as the Willy Wonka of the cereal world.
Despite the tongue-tastic flavor profile of this cereal, no artificial flavors are used in their creation. Furthermore, they contain 11 grams of protein, 0 sugar, and only 3 net carbs.
Buy them by the case, 10% off, yada-yada-yada…
Magic Spoon Cocoa Cereal
I know this is the moment most of you have been waiting for. Everyone’s favorite childhood breakfasts were loaded with chocolatey flavors, so it’s only natural that we’re clucking to taste what Magic Spoon has managed to synthesize sans the sugar.
In the past, eating chocolate for breakfast was the most efficient and delicious way to completely decimate your health, but Magic Spoon’s offering has completely flipped the equation.
Made with rich, velvety dark chocolate, these little brown Os may have a criminally indulgent taste, but it only takes one glance at the box to establish their innocence. They contain zero sugar, 11 grams of protein, and only 3 grams of net carbs — awesome, right?
As far as I’m concerned, making chocolate a viable morning food is all Magic Spoon needed to do to convince me that they’re the future of breakfast cereals.
These things taste great, they’re nutritious, and the box displays an astronaut man and astronaut bear (or quite possibly a dog) floating through chocolate-colored deep space. What more could you want?
Magic Spoon Cinnamon Cereal
I’d turn my nose up at cinnamon as a kid, and who could blame me? I wasn’t interested in spices; I was interested in sugar, pizza too, but we’ll probably have to wait a few more years before Magic Spoon releases a pizza-flavored cereal.
As I grew older, cinnamon rolls and French toast won me over, and it’s these sorts of cinnamon-infused treats that Magic Spoon has tried to distill into their cereal.
They’re not simply crunchy ferries for a sprinkle of cinnamon, they’re practically bursting with nutty, peppery, sweet flavors that, honestly, I could eat every single day.
Of course, the problem with cinnamon-based desserts is the sugar and fat content, but Magic Spoon has solved that problem with their wacky wizardry. You can now enjoy these beautiful flavors while taking on just 4 grams of net carbs, absolutely no sugar whatsoever, and only 100 calories.
What’s more, when you pull this box featuring a cowboy riding a T-rex or possibly an alligator (dealer’s choice) down from the shelf and fill your bowl, you’re loading your body with 11 grams of protein.
Magic Spoon Fruity Cereal
There’s no doubt in my mind that Toucan Sam is going to be sending the boys round Magic Spoon’s way because they are going to straight-up put Froot Loops out of business with their awesome take on this breakfast classic.
Who knew that when we were wolfing down our fruity cereal at 10 years old that we weren’t getting one of our five a day. On the contrary, Froot Loops are actually 45% sugar! That dastardly Toucan was single-handedly detracting from our wellness.
Thankfully, Magic Spoon has once again changed the game. Now you can give this snack to your children with a clear conscience as it contains, you’ve guessed it…no sugar at all.
They also only contain 4 grams of net carbs, 110 calories, and offer you 13 grams of protein before you’ve even rubbed the sleep from your eyes.
Full of sweet orange, cherry, blueberry, and so many other fruity flavors, these Os are sure to plaster a toothy grin across your kid’s face, something we can’t do because we ate real Froot Loops as kids and now our teeth are gone. *cries*
Magic Spoon Variety Pack Cereal
There’s nothing like waking up to a breakfast cupboard full of different cereal options, and that’s exactly what Magic Spoon facilitates with their variety pack.
Made up of their four most popular flavors, cocoa, fruit, frosted, and peanut butter, you can treat yourself to a different flavor four times a week.
This marvelous mixture also allows you to treat your breakfast bowl like a witch’s cauldron, combining crazy hybrid flavors to see what happens to the milk.
I know exactly what you’re thinking because I was thinking the exact same thing when I heard about the combo packs. Chocolate peanut butter breakfast mashup, right?
This timeless combo is a great way to kick your experimentation off and get the creative juices flowing. From there, you’ll have the confidence to try all kinds of things: peanut butter fruit, frosted chocolate, a mega fruity, frosted, chocolate, peanut butter monster bowl.
I’ve never tried all four together, but I assume what happens is that you shed these Earthly bonds and become a higher being completely at peace with the universe.
If you’re not so keen on the standard variety box flavors, Magic Spoon also gives you the option to build your own case of cereal from their entire catalog of flavors.
What Other Customers are Saying
People don’t play around when it comes to cereal, which means they don’t hold back in reviews either, so let’s take a look at what customers have had to say about Magic Spoon so far.
Magic Spoon – The Good Stuff
As you’d imagine, the customer response to Magic Spoon’s groundbreaking cereal inventions has been nothing short of electric. People are going wild for these boxes of crunchy delights.
On their website alone there are over 1700 5-star reviews, one of which reads, “Our family thinks the cereal tastes delicious. It feels like we’re getting away with eating candy when it’s really actually pretty good for you”.
Another happy customer writes, “Fruity and blueberry are identical in taste to the brand name counterparts, but they taste even better — it’s crazy”. The same reviewer divulges later in their review that they “can eat two bowls a day and still lose weight”.
Kira F., another smiling customer, reports that sometimes she ditches the milk entirely because Magic Spoon cereal tastes just as amazing dry.
Reviews are pretty impressive across social media platforms as well, as evidenced by their 4.4/5-star Facebook ranking. One customer reports that they’re “absolutely addicted to cereal, so this (Magic Spoon) was the perfect replacement. If you follow the serving size, trust me, you’ll be plenty full and satisfied”.
Another Facebook user writes, “Great tasting, healthy cereal, and amazing customer service. Worth the price!”
The Good Stuff – A Summary
By the sounds of things, Magic Spoon is changing a lot of people’s lives and diets for the better. Customers are amazed how close the flavors are to the brand-name classics they gained inspiration from.
Many customers have gone the whole hog and pledged their breakfast cereal allegiance to Magic Spoon indefinitely. The consensus is that it doesn’t matter whether you’re dieting or not with Magic Spoon cereal because there are no compromises when it comes to the taste.
Magic Spoon – The Bad Stuff
There are always going to be dissatisfied customers, no matter how popular a brand or product is, and Magic Spoon is no exception.
One short, sharp customer response I found on Facebook reads, “Horrible customer service. They say happiness 100% guaranteed but don’t follow through. I had an issue with my order, sent two emails, and never received a response”.
Others just can’t wrap their head around the cost of the Magic Spoon cereal. One review in particular that caught my eye simply declared, “What a ripoff”.
Even those who enjoy Magic Spoon cereal commonly express their dissatisfaction with the price. Consuelo O., for instance, writes, “Good thing I’m a busy nurse who can work extra hours to afford this luxury cereal”.
Another thing I noticed in some customer feedback is that quite a few people don’t like the texture of the cereal, but the most common negative comment was simply that they didn’t like the taste.
The Bad Stuff – A Summary
This sort of product is always going to be pretty polarizing. Magic Spoon is doing a lot of things differently, and that’s not going to gel with a certain portion of the public.
I think it’s a little unfair that some customers claim the flavors taste fake, when in actual fact, it’s the brand-name products they’re used to that use artificial flavorings.
The price issue is a legitimate concern for me, as I feel healthy alternatives should be available to all of us, regardless of financial standing.
Magic Spoon Cereal – Is it Worth it, and Would I Buy Again?
If you can’t kick that sugary cereal you got hooked on as a child, I’d definitely recommend Magic Spoon cereal. The same goes if you want your child to have a taste of what you ate when you were their age, sans the junk ingredients.
I’m still wrestling internally with the price, which, after shipping, is kind of ridiculous. However, a lot of research and development has gone into these innovative foods, so it’s somewhat foolhardy to think they’d be as affordable as the standard grocery store options.
Besides, you can’t really put a price on the health benefits Magic Spoon cereal brings to the breakfast table.
Ultimately, I’d say, yes, it is worth it, and I’d definitely buy again. You’ll want to eat Magic Spoon cereal for breakfast, lunch, and dinner, just as we did every now and again as a child, and if we’re being honest, throughout college too. I would like to see prices come down a little over the coming years, though.
Where Can You Get Your Hands on Some Magic Spoon Cereal?
You can buy directly from magicspoon.com, or if you’d prefer, you can purchase variety packs from their Amazon Store.
Contacting Magic Spoon
If you want to know more about any of their products, you can contact Magic Spoon directly via their email [email protected]
Frequently Asked Questions
What is Magic Spoon cereal made of?
Magic Spoon draws their sweet flavors from allulose (a low-calorie natural sweetener), stevia (A natural sweetener derived from a plant species native to Brazil and Paraguay), and monk fruit.
The non-sweet aspects of their cereal are crafted from milk and whey protein isolates, tapioca flour, coconut oil, and chicory root fiber.
Can I return Magic Spoon cereal?
Magic Spoon doesn’t list a returns policy, but that’s because if you’re dissatisfied with your first case, they’ll give you a full refund.
Can you buy individual boxes of Magic Spoon?
Unfortunately not. You have to buy a case if you want to take your tongue on a healthy trip back in time. Magic Spoon will be rolling out mini boxes soon, but they can only be purchased in packs of 12.
Where is Magic Spoon cereal manufactured?
While their base of operations is in New York, Magic Spoon doesn’t state anything about manufacturing locations, but I’d assume their whole operation takes place on American soil.
Is Magic Spoon cereal good for you?
Packed full of protein, and almost completely void of carbs and calories, Magic Spoon cereal is pretty good for you. At the very least, it’s certainly not bad for you.
Is Magic Spoon worth the price?
Whether Magic Spoon is worth the price depends on your financial situation and your diet. It’s expensive for a cereal, but compared to other healthy breakfast options, it’s actually quite affordable.
How long will it take for my Magic Spoon order to arrive?
Your Magic Spoon order will be processed in a single business day. They’ll get it shipped out pronto, but how long before it arrives at your door depends on where you live in the States.