The idea behind Magic Spoon was simple: You should be able to have your cake (in this case, guilty pleasure cereals), and eat it too. 😍 😍 😍
It’s no secret that some of the most beloved breakfast cereals are simply laden with sugars, preservatives and all sorts of artificial flavours. With that in mind, we fully applaud the tireless efforts of Magic Spoon to reinvent these breakfast treats, having them reincarnated in a healthy, guilt-free formulation.
At its core, Magic Spoon aims to bring us back to our state of utter child-like wonder with these nostalgic foods, but at much lower cost to our health. (I mean, we aren’t exactly spring chickens anymore, are we?) 😅
The meteoric rise of Magic Spoon cereal
Having only opened its doors in 2019, Magic Spoon has made a huge splash in the first 2 years of its social media presence. In addition to racking up 250K followers on Instagram, they’ve also been featured on media outlets such as Forbes, CNN and Delish. (And if you took a quick glance at their IG page, it’s not hard to see why. It’s a stunning feed.) 🤩
But what inspired its creators to take such a bold step into the cereal scene? 🤔
Gabi Lewis and Greg Sewitz, founders of Magic Spoon, both grew up shovelling those infamous sugary cereals every morning before school, and distinctly recall the mid-morning sugar crash (which if we’re being honest, we’re all too familiar with). Having not been able to find a suitably delicious healthy alternative on the market, they took it upon themselves to meet this gaping need. 🙏🙏🙏 (Since every American consumes roughly 100 bowls of cereal per year, we’d say this was an incredibly lucrative opportunity they made for themselves!)
And meet that need, they have. 😱 Based out of Brooklyn, the pair aims to create guilt-free snacks for adults, reminiscent of the glory days of shovelling cereal (and the glorious post-cereal milk) in front of the TV — the perfect guilty pleasure to start each day. We especially love the way they described the invention process: “We experimented for over a year to create a cereal inspired by the flavours and nostalgia of Saturday-morning-cartoon cereal but upgraded for the 21st century consumer.” 🥰
But how do they make such decadent treats healthy? Magic Spoon draws their sweet flavours from allulose (a low-calorie natural sweetener), stevia (a plant-based natural sweetener) and monk fruit. Aside from the sweeteners, the base flakes are crafted from milk, whey protein isolates, tapioca flour, coconut oil and chicory root fibre. All guilt-free ingredients!
But if we’re being frank — every time anyone claims to be able to recreate my favourite food yet make it healthier, a thousand alarm bells go off in my mind and I can’t help but be a total skeptic. ‼️‼️
In this review, we take a close look at Magic Spoon to decide if their offering actually poses a significantly tempting healthy alternative to some of the hallmark cereal brands that we would otherwise have undying loyalty to.
To start off, we’ve pulled together a summary of our pros and cons of the Magic Spoon line, which we delve into more detail below:
- The cereal contains zero sugar, is high in protein and low in carbs
- As promised, there is an amazing range of flavours to choose from
- Delivery service is offered (Call in the milkman while we’re at it, why don’t we?)
- Money-back satisfaction guarantee
- Backed by overwhelmingly positive reviews and customer feedback
- Bonus: Product designs are on point — They’d look great on any shelf or dining table to spruce up the home.
- Products are only sold within the US
Cereals must be purchased by the case (i.e. at least 4 boxes), so you gotta be ready to commit!
Do me a flavour
One of the key selling points about Magic Spoon is its unique and delectable range of flavours, so let’s delve right into exploring just that. 😋
Magic Spoon Frosted Cereal
As I’m sure was the case for many of our readers, Frosted Flakes were a personal favourite of mine back in my hey-day (like, last week…). The Magic Spoon reimagined version of this breakfast classic however contains 0 grams of sugar, 3 grams of carbs, 11 grams of proteins and only 110 calories per serving.
No, your eyes are not deceiving you. 😳😳😳
In terms of flavour profile, it’s actually pretty insane how close Magic Spoon came to the original Frosties (if this is a benchmark for you at all!) There are clear accents of vanilla in the cereal, giving almost a marshmellow-y flavour. It really does deliver the excitement of a sugary start to the day, without the dreaded crash thereafter. 🙌
The cereal flakes look the part too – if you’d placed the Frosted Flakes side by side with their Magic Spoon contemporary, there’d be nothing to distinguish them visually, and taste-wise for that matter. If anything gives away the distinction, it’d be the texture of the Magic Spoon Frosted Cereal (which in any case isn’t unpleasant, just…different.)
Also, as iconic as Tony Tiger is, he certainly looks somewhat dated in comparison to the Magic Spoon’s wizard mascot…holding the magic spoon…riding on a monstrously-sized bunny rabbit. Talk about absurdity — but in the best way possible.
Magic Spoon Fruity Cereal
For lovers of Froot Loops, Magic Spoon’s got you. In fact, there’s little doubt in my mind that Magic Spoon’s got the potential to put Froot Loops out of business with their healthy take on this breakfast classic. ⬆️⬆️⬆️
It hurts to say this, but Froot Loops are actually made out of 45% sugar. #yikes. With this in mind, it’s absolutely astonishing that Magic Spoon’s seemed to be able to formulate a highly similar replica with zero sugar whatsoever, and with only 4 gram of net carbs and 110 calories per serving. Each serving also serves up 13 grams of protein. 💪
The flavour of this cereal is pretty darn perfect: Full of sweet orange, cherry, blueberry, and so many other fruity flavours, these Os are sure to plaster a toothy grin across your kid’s face (or your own!)
Magic Spoon Peanut Butter Cereal
Can I get a “hallelujah” from all my other peanut-butt-nuts in the house? Our time has come.
I of all snackers have personal experience on how easy it is to get carried away snacking on peanut butter. But in spite of telling yourself that it’s loaded with “healthy fats”, the truth remains that peanut butter has to be eaten in moderation if you want to avoid overdosing on fat content. 😢
Lucky for us, Magic Spoon’s Peanut Butter alternative to the classic Reese’s Puffs contains just 130 calories and 4g of net carbs per serving. It’s also pretty mind-blowing that starting your day with a serving of this cereal gives you a whopping 14 grams of protein.
Magic Spoon Blueberry Cereal
I’d say these delicious O-shaped snacks are more akin to a blueberry muffin than blueberries themselves, but that’s definitely not a bad thing. They taste equal parts sweet and savory, are incredibly moreish, and solidify Magic Spoon’s position as the Willy Wonka of the cereal world. 🏅
Despite the tongue-tastic flavor profile of this cereal, they contain no artificial flavors. Furthermore, they contain 11 grams of protein, 0 sugar, and only 3 net carbs.
We’d also like to point out that the design on this cereal box may be our favourite of all time. A deep-sea diver grins through his visor as he rides a giant octopus holding a spoon in one of its 8 tentacles — props to the marketing team for dreaming up designs that are literally out of this world.
Magic Spoon Cocoa Cereal
If Cocoa Puffs were your childhood favourite, this is the moment you’ve been waiting for. Every child loves starting the day with the taste of chocolate treats, and honestly, so do most adults. Naturally, we’re clucking to taste what Magic Spoon has managed to synthesise sans the sugar. 😆
The outcome? Little brown Os made with rich, velvety dark chocolate, with a criminally indulgent taste. That said, the cereal box clearly states their innocence. They contain zero sugar, 11 grams of protein, and only 3 grams of net carbs. I can just hear the chocolate-lovers leaping for joy right now.
Making chocolate a viable healthy breakfast food seals the deal on Magic Spoon’s status as the future of breakfast cereals – at least, in my eyes. These things taste (and look) great, and they’re great for your body too. What more could we ask for? 🤷♀️ 🤷 🤷♂️
Magic Spoon Maple Waffle Cereal
I’m not familiar with the original Waffle Crisp that the brand is trying to emulate here, but honestly, I don’t really care. I freakin’ love it.
Maple syrup and waffles are each well-loved treats in their own right, but put them together (in cereal form at that) and you get a delectable explosion of vanilla birthday cake, a pint of rainbow sprinkles, crispy waffles, and drizzle spill of maple syrup.
You’re probably wondering about the nutritional price you pay for a treat this loaded with sweet flavours. Well, shockingly, it’s actually pretty good for you.
Containing an impressive 11 grams of protein and only 100 calories per serving (1⁄4 of your allotted daily breakfast allowance), it’s a responsible breakfast snack. To sweeten the deal even further, each serving contains just 3g of carbs.
Magic Spoon Cinnamon Cereal
Cinnamon cereals may not have been the most common thing for me growing up, but without a doubt, cinnamon rolls are without a doubt one of the most beloved breakfast, tea-time or post-dinner treat. Magic Spoon has now attempted to distill this very flavour into their cereal as a modern reinvention of the classic Cinnamon Toast Crunch.
What you get is a cereal that is practically bursting with nutty, peppery, sweet flavours that I could honestly eat daily without growing sick of. Again, these are clean for you, with just 4 grams of net carbs, absolutely no sugar whatsoever, and only 100 calories per serving (literally a fraction of the number of calories you’d be absorbing in consuming a cinnamon roll).
Magic Spoon Cookies and Cream Cereal
Modelled after the classic Oreo O’s, these black and white Os feature the universally-loved dynamic duo of cookies and cream. That said, this reinvention provides this flavour explosion at a much lower cost, health-wise. Filled with 13g of proteins and only 5g of net carbs, Magic Spoon’s Cookies and Cream cereal is a treat that you can feel anything but guilty to enjoy.
Bonus: Variety Pack or Build-Your-Own-Box
If all of the above flavours sound amazing and you’re already having decision paralysis, Magic Spoon’s thought of a nifty solution: The Variety Pack. This combines 4 of their most popular flavours: Cocoa, Fruity, Frosted and Peanut Butter. The best of 4 worlds. 🥳🥳🥳
Not only is this an easy solution to get a taste of all the different flavours that Magic Spoon has to offer, it also allows for some pretty fun experimentations in mixing and matching flavours. Imagine a Cocoa + Peanut Butter mashup for breakfast, or a Fruity and Frosted combo for a Froot Loops supreme experience. Or you could just go wild and try all 4 together for the ultimate nostalgic experience in just 1 bite.
To kick things up a notch even higher, the Magic Spoon now offers a variety box of 6 flavours: Fruity, Frosted, Cocoa, Peanut Butter, Blueberry, and Cinnamon. Talk about easy luxury. 🤩
If you’re not so keen on any of the standard flavours in the Variety Box, Magic Spoon also offers the option of a Build-Your-Own-Box, in which you get to build your very own case of either 4 or 6 flavours, hand selected by you from their entire catalog of flavours.
So no matter whether you’re looking for a healthier version of a very specific guilty pleasure, or if you’re looking to have a sampling of the best that Magic Spoon has to offer, there’s something for everyone in the product line.
How to get the best bang for your buck
If you’re keen on jumping in, we’ve a quick tip on how to get the best bang for your buck in purchasing from the Magic Spoon.
Magic Spoon truly knows their worth, which is why they only sell cases of the good stuff (not individual boxes). Each case is comprised of 4 boxes of cereal, which collectively will set you back $30 to $40 (depending on the flavours you purchase). Depending on the speed at which you consume (or potentially inhale) these cereals, that may be a pretty steep price to pay compared to other off-the-shelf cereals. (But do these offer the same exciting yet healthy experience?)
To knock the price down, we recommend signing up for a subscription, which comes at a 25% discount (and may be cancelled at any time!) This would roughly equate to spending just over $1 per serving, which we find to be totally reasonable given the amazing product. 👍
What other customers are saying
In a word, the general reception of Magic Spoon’s products have been electric. People are going absolutely bonkers for these boxes of crunchy delights. ⚡️⚡️⚡️
Their website alone features over 1700 5-star reviews, one of which reads, “Our family thinks the cereal tastes delicious. It feels like we’re getting away with eating candy when it’s really actually pretty good for you.”
Another happy customer writes, “Fruity and blueberry are identical in taste to the brand name counterparts, but they taste even better – it’s crazy.” The same reviewer later admits that he can “eat 2 bowls a day and still lose weight”. Now if that isn’t magic, I don’t know what is.
Aside from Magic Spoon’s own website, the brand has received rave reviews across all social media platforms, including their 4.4 / 5 star rating on Facebook. One customer reports that they’re “absolutely addicted to cereal, so this (Magic Spoon) was the perfect replacement. If you follow the serving size, trust me, you’ll be plenty full and satisfied.”
What we find particularly interesting is that the customers Magic Spoon seems to attract aren’t limited to solely those who are looking to diet, or otherwise change their eating habits for the better. The cereals just taste that good, and the health component just appears to be an added (albeit major) benefit.
That said, there were also some negative reviews (as there are with all products, let alone this product which aims to recreate a major part of our childhood!) Some customers have complained about the steepness of the prices, and others have complained that the texture and taste of the cereal simply isn’t to their liking. 🤭
Even so, this sort of product is bound to be pretty polarising, and taste/texture preferences are pretty subjective. The only thing we’d say is that we do hope that the price point can soon be lowered to make this healthy product accessible to all, regardless of financial standing. 🙂
Where to purchase
Magic Spoon may be purchased directly from their online store and variety packs are available from their Amazon Store.
While they don’t explicitly have a returns policy on their website, they do have a 100% money-back guarantee if you are for any reason dissatisfied with your first purchase.
Is it worth it?
If you can’t kick that sugary cereal you got hooked on as a child, I’d definitely recommend Magic Spoon cereal. The same goes if you want your child to have a taste of what you ate when you were their age, sans the junk ingredients.
I’m still wrestling internally with the price, which, after shipping, may be a little steep. However, a lot of research and development has gone into these innovative foods, so it’s somewhat foolhardy to think they’d be as affordable as the standard grocery store options. Besides, you can’t really put a price on the health benefits Magic Spoon cereal brings to the breakfast table. 💯
Ultimately, I’d say, yes, it is worth it, and I’d definitely repurchase this. You’ll want to eat Magic Spoon cereal for breakfast, lunch, and dinner, just as we did every now and again as a child, and if we’re being honest, throughout college too.
Magic Spoon discounts
Magic Spoon is currently offering $5 off your first purchase when you use the discount code DEMANDIO5 on checkout.