Fenty Beauty is now one of the most popular makeup brands taking the world by storm. But, it has not always been this way. The company is relatively young, but offers a fresh perspective, new shades, and a great message.
This is why makeup lovers all over the globe have flocked to this brand and ditched the rest. Find out in this review if Fenty Beauty is worth buying, and what you can expect from this growing makeup brand.
What Is Fenty Beauty?
Fenty Beauty and Skin is a cosmetics and skincare brand created by the beautiful and talented music artist Rihanna. The brand was launched in 2017, and has since grown in popularity and reputation.
Fenty Beauty is one of the world’s leading makeup brands, that is consistently praised for its inclusive line of products, and positive, self-care message.
The brand offers a range of products for the face, eyes, skin, lips and more that caters to various shades and tones of skin.
Fenty Beauty is known for its extensive range of foundations, concealers, lipsticks, highlighters, blushes, bronzers and body lotions that cater to all skin types.
It is one of the most diverse brands, with a huge range of products suitable for every skin type and skin tone.
Fenty Beauty launched with the promise that they would provide makeup that included all people, and they actually delivered!
Fenty Beauty currently has over 10 million followers on Instagram, and is loved by beauty gurus and celebrities alike. It has since been featured in magazines such as Forbes, Elle and even Vogue, and celebrated for its inclusivity and diversity.
With such a large reputation, and a huge fanbase of the brand, we are here to help you find out if it is worth the hype, and whether this makeup is for you.
This review will take an indepth look at the products, the customer feedback, and the Fenty brand itself, to let you know if this brand is worth adding to your makeup bag!
Overview Of Fenty Beauty
Fenty Beauty Cosmetics was created by Badgalriri, Rihanna, because of her love of makeup. The star admits that she is obsessed with playing with makeup, and wanted to ensure that there was a brand that was accessible to all people.
Makeup is a means of self expression, self-care and a way of creating one’s own identity, and Rihanna thought that it was about time there was a brand that offered tones, shades and products that were suitable for all skin types. And so, Fenty Beauty was born.
The Fenty Beauty page itself states that ‘Rihanna was inspired to create Fenty Beauty and Fenty Skin after years of experimenting with the best of the best in beauty- and still seeing a void in the industry for products that performed across all skin types and tones.’
The brand started with just the now iconic Pro Filt’r Soft Matte Foundation, face primer and Gloss Bomb lip gloss, so that ‘people everywhere would be included.’
What made the company so vastly popular is that the products focused on a much wider range of skin tones, including those that are traditionally hard to match, and created a range of universal shades.
Fenty Beauty quickly changed the game, by offering a stunning range of 50 inclusive shades, each with a matching concealer that worked perfectly in conjunction with the relative foundation shade.
Its success only grew and grew, before Fenty released their bestselling setting powder, cream blushes and contour sticks.
Since then, the brand has grown again, and now makes Fenty Skin products- a range of clean, sustainable and natural skin care products.
The overall tone of the brand is to enjoy playing with makeup, feel inspired, and have a wide variety of options to choose from. Fenty feels that your dream look should never be restricted because you cannot find your perfect color.
This review will examine Fenty Beauty as a brand, and check out some of the most popular products available. But, before we launch into the review of the most best selling products, let’s take a look at some of the pros and cons of Fenty Beauty.
- Brand focuses on inclusivity
- Offers a diverse range of products suitable for all skin types and skin tones
- Fenty Beauty Cosmetics are clean, safe for use, and have no harmful ingredients
- Fenty Skin Care is all natural
- Brand is cruelty free
- Lost of positive feedback
- Can use Afterpay to pay in installments
- Products are pricier than some competing brands
Although the products can be slightly more costly than other brands, you do get what you pay for. Fenty Beauty is cruelty free, and is made with non-harmful ingredients, making it a natural and clean brand that does not damage the skin.
In addition, you are paying for the vast range of products, shades and styles readily available. To see if the brand is right for you, we will launch into some of the best selling makeup products from Fenty Beauty, and review them.
Fenty Beauty Best Sellers
Fenty Beauty has really made a name for itself, and has a vast list of best selling products. The most popular of these are:
- Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation
- Fenty Beauty Pro Filt’r Instant Retouch Concealer
- Fenty Beauty Gloss Bomb
- Fenty Beauty Killawatt freestyle Highlighter Duo
- Fenty Beauty Lava Luminizer
- Fenty Beauty Stunna Lip Paint Longwear Fluid Lip Color
These are just to name a few. However, all of these products, we will take a closer look at, and tell you whether they are worth buying or not!
Fenty Beauty Product Line
Fenty Beauty promises to inspire you, and let you experiment with make up and feel good about yourself. So, let’s see if they live up to the hype.
Pro Filt’r Soft Matte Longwear Foundation
This foundation is award winning, and considered one of the best foundations available on the market. This product has won countless awards, and has been dubbed the Best Beauty Buy for 2021, three years since its launch.
What is so revolutionary about this foundation is that it comes in 50 shades.
The Pro Filt’r foundation provides an instantly smooth, pore diffused and mattifying look, for an airbrushed, filtered yet natural finish. The foundation is lightweight, but buildable for a medium to full coverage.
With a light as air feeling, your face never feels cakey, the formula does not crease, and a little bit goes a long way. Trust us on this one, once you have tried the Pro Filt’r Foundation, you will never go back to another brand again.
Pro Filt’r Instant Retouch Concealer
We all know that foundation and concealer are a power combo, and the matching concealer for the Pro Filt’r Foundation lives up to its iconic counterpart. This concealer is creamy and crease proof for a product that you can depend upon to cover those blemishes or dark circles.
The Pro Filt’r Retouch Concealer also comes in 50 shades to match your foundation, and offers medium to full coverage.
The concealer has a thick, yet creamy consistency, so that it covers dark spots, redness, inflammation or acne perfectly, but never looks creased, or creates fine lines for a smooth finish.
The Gloss Bomb is a top seller and provides a natural, glossy shine for the lips. The formula is made out of enriching shea butter so that it never dries out the skin, and offers all day moisture and protection.
The great thing about this lip gloss is that it is not sticky, which is the main problem with lip gloss! What we love about the gloss bomb is that it has a beautiful vanilla and peach scent, and comes in 7 different shades!
Killawatt Freestyle Highlighter Duo
This is one of our favorite products from Fenty Beauty. Killawatt Highlighter Duo is made up of two colors, one side more mattifying and the other glittery. You can build up with both, or use each one whenever you want.
The powders itself are weightless, light, and cream based for a soft shimmery look and a radiant sheen that lasts all day. It goes on so easily, and comes in a vast range of colors to suit all skin types and preferences.
This is one of the most popular products that Fenty offers. Rihanna herself created this one, as she admitted she used to crumble up sparkly eyeshadows into her sunscreen and body oil to create a beautiful sheen on her skin in the sun.
The body Lava Luminizer is an updated version of her initial homemade body oil, and is made with micropearls blended into the sheer oil for a tint of color and a highlighted look that goes all over the body.
This oil is a must have for the summer to create that goddess glow that we all want!
Stunna Lip Paint Longwear Fluid Lip Color
If you want a long lasting color that is bright, vibrant and beautiful, then try the Stunna Lip Paint. This lipstick is light and creamy in consistency, and provides a soft matte finish for a smooth, stunning look.
The Stunna Lip Paint comes in 9 different shades from soft pink to bright reds and burgundies for a range of versatile looks and choices.
What Other Customers Are Saying
Overall, it is clear that Fenty Beauty is a roaring success among customers. The products do what they say they will, and consumers are over the moon how well they last, and how perfectly they match their skin tone.
In addition the make-up and skin care line promotes wellness, self-care and mindfulness, which is so important to consumers these days.
If you go on the Fenty Beauty website, you are able to see reviews from thousands of customers for each product. The majority of these reviews are either 4.5 to 5 star ratings, demonstrating how satisfied customers really are with the products.
One of the most popular products is the iconic Pro Filt’r Soft Matte Longwear Foundation. Customers revel in the fact that no other foundation has matched them this well before.
One customer states: ‘I have never had a foundation that looked flawless and seamless without looking oily! I put it on this morning, and by the afternoon, I only had to reapply after eating lunch, and it makes my skin look amazing and natural. Thank you Rihanna, I love this makeup!’ – Renate.
Another customer says: ‘I am Indo-Caribbean and I can never really find makeup that matches my skin tone. I recently bought this foundation and it matched my skin. It not only matched but the quality of the foundation was beautiful. Big up Rihanna.’ – Marty.
The overall feedback shows that this makeup does not clog pores, feel heavy or cakey, yet it covers imperfections, doesn’t crease and stays on all day.
There are a few negative reviews on Trustpilot, but most of them are about poor customer service, slow shipping, or delivery problems and not about the products themselves.
Is Fenty Beauty Worth It?
So, is Fenty Beauty worth your money? Well, this review would find that yes, you should give Fenty Beauty Cosmetics a try, especially if you have struggled to find your perfect foundation shade so far.
With over 50 shades to choose from, you are far more likely to find the right color that matches your skin with Fenty Beauty, than you will with any other makeup brand.
This is what makes Fenty Beauty stand out from the competition, and what makes the brand so good. The company cares about inclusivity, and it is not just about the foundation shades.
Fenty Beauty offers different eyeshadows, lip liners, lipsticks, contour creams and contour sticks for different skin tones, understanding that not all people can use the same contour colors.
Even the highlighters are designed to suit people with different skin tones, with options more suited for light skin, medium skin tones, and dark skin tones to choose from. The choice at Fenty Beauty is unrivalled.
Fenty Beauty set out to provide makeup that all people could enjoy, and understands that makeup is universally enjoyed by many people, no matter what the color of the skin is, and offers products that will suit everyone.
But, it is not just the brand message that makes us like Fenty Beauty. The products are actually incredible.
Once you have worn the Pro Filt’r Soft Matte Foundation, you will never go back. No other foundation will match your skin tone as well, last all day, and create a smooth, airbrushed, yet lightweight look.
This product alone is definitely worth the hype, and there are hundreds of other products that you can try.
As the icing on the cake, Fenty Beauty is actually a clean brand, sustainable and cruelty free.
More and more makeup brands are taking strides in how they represent themselves, and how they do business, and Fenty is no different. This brand ensures that no harmful ingredients are used in the products, which is better for your skin, and the environment.
If you’re going to switch to a new makeup brand, please let it be Fenty Beauty.
Frequently Asked Questions
Is Fenty Beauty Vegan?
Fenty Beauty does offer some products that have vegan ingredients, and no animal derivatives, but the brand as a whole is not completely vegan.
However, most of its bestselling products are vegan, such as the Pro Filtr Soft Matte Longwear Foundation, Pro Filt’r Hydrating Longwear Foundation, the Pro Filt’r Retouch Concealer, Pro Kiss’r Luscious Lip Balm, Pro Kiss’r Lip Loving Scrubstick, Full Frontal Volume Lift and Curl Mascara, and many other products.
Is Fenty Beauty Cruelty Free?
Whilst Fenty Beauty may not be 100% vegan, it is a completely 100% cruelty free brand, which means that they do not test the products on animals, and the ingredients used are not tested on animals.
In addition, Fenty Beauty is not sold in countries or locations where animal testing is mandatory. The brand itself states: ‘Never. Fenty Beauty is a cruelty free brand.
We never test products or ingredients on animals, nor do we allow suppliers or affiliates to conduct testing on our behalf.’
Is Fenty Beauty Good For Dry Skin, Or Oily Skin?
The good news is that Fenty has a wide range of products to suit your needs. If you have dry skin, then you can try using the Hydrating Longwear Foundation to keep your skin moisturized and protected all day long.
On the other hand, if you have oily skin, then the Pro Filt’ Soft Matte Longwear Foundation would be more suitable for you.
Is Fenty Beauty Good For All Skin Types?
One of the great things about Fenty Beauty is that their goal is to cater for all skin types and skin tones. As a result, Fenty Beauty offers a wide range of products from matte, to hydrating, high coverage, to sheer coverage to suit varying needs.
In addition, Fenty Beauty prides itself on offering one of the largest and widest ranges of skin tones, including colors suitable for Albino skin, which other makeup brands have been unable to do before.
How Long Does It Take For Fenty Beauty To Deliver?
Fenty Beauty Cosmetics actually offers free shipping options depending on how much you spend, or if there are promotions running. This however is only applicable to customers in the US and certain international locations.
The typical processing time for Fenty Beauty orders is about 1 – 2 business days, but Fenty Beauty does offer standard 3 day shipping, along with 2 day shipping and 1 day shipping for an additional cost.
These sometimes do not apply during holidays or seasonal events. If you are outside of the US, then Fenty Beauty Cosmetics does ship internationally through DHL Express and DHL eCommerce.
However, these types of orders can have a fee of $10 for orders above $50.
Whether you order from the US, or to ship internationally, once you order you will receive a tracking number. This way, you can see when your order has been despatched, shipped, and the estimated delivery day or time.
What Is Fenty Beauty’s Return Policy?
If you are unsatisfied with your Fenty Beauty products, you can return them within 60 days of purchase.
The return system is completely free, all you have to do is fill out a return form on the Order Summary page, or on the back of your Order Summary that you received with your items.
Follow the steps on the returns page, and mail your items back to Fenty Beauty for a full refund. If you are an international customer, then you can return your items within 10 days of purchase, and you are unable to exchange the items.
To return an item, simply fill out the Returns & Exchanges form on the order summary and tick whether you want a refund or an exchange.
Then, place in the original packaging or a well packed envelope and print your free USPS return label and attach it to the package.
Once Fenty receives your package, they will refund you the full amount (if not exchanging) to the original payment method.
Fenty Beauty discounts
If you want to try out Fenty Beauty, but do not want to spend too much, you can use the Sale outlet on the Fenty Beauty website. In addition to this, you can receive 15% off your Fenty Beauty order if you sign up for their email