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Our Dime Beauty Review

In an age where beauty and skincare brands are a dime a dozen, Dime Beauty has quite exceptionally proven that it can in fact stand on its own feet and chart an impactful path on an otherwise over-saturated industry. 🤯🤯🤯

The idea behind Dime Beauty was simple, yet noble: To meet the need for clean, optimized skincare for women of all ages. And there is no more powerful duo than the husband-wife team, Baylee and Ryan Relf, to start Dime Beauty and work towards this vision. 

As a skincare and beauty advocate herself, Baylee took her passion to the next level by becoming a licensed master esthetician. She received her education and training from the National Institute of Medical Aesthetics. It was there that her training revealed the unique skin needs which arise at different points in our lives. 👸

On the other hand, Ryan landed a job as a product development specialist in the skincare and beauty industry, making him a pretty divine pairing to Baylee’s technical knowledge. Together, the pair joined forces with world-class chemists and formulators to make their skincare dream a reality.

Not only does this story sound like the beginning of a fairytale rom-com, the proof of the brand’s success really is in the pudding. Dime Beauty has attracted the attention of major fashion magazines, including being featured on the likes of Vogue, Glamour, Vanity Fair, Elle and Harper’s Bazaar – so you just know they’ve got something right. The masses are also on Dime Beauty’s side, with the brand attracting a decent following of more than 170,000 followers on Instagram. 😳😳😳

In addition, the brand confidently flaunts its EWG certification, demonstrating that it adheres to the highest of standards when it comes to ensuring clean ingredients in all their products. In fact, each product page of the brand’s website discloses a full ingredients list, and even states where these ingredients come from, along with their individual EWG harmfulness rating. Love that transparency.

But what exactly does Dime Beauty offer, and what makes it so special? That’s precisely what we’ll be delving into in this review, discussing some highlights and bestsellers from the brand’s 3 main product categories: Skincare, beauty and wellness. Read on if you’re keen to give a facelift to your skincare or beauty regime – Dime Beauty’s got you covered! 😎😋😛

Why you should trust us

Our team has spent over 15 hours extensively testing and researching the best wellness products, including Dime Beauty. Our goal is to find the best brands who care about your well-being and help people live better lives. We evaluate beauty products based on their quality, effectiveness and customer support.

We often ask ourselves a simple question: would we buy the product for ourselves and recommend it to our family and friends? This review is medically reviewed and thoroughly vetted by Zoey Low, our in-house dermatologist, wellness expert and product tester herself!

Skincare with Dime Beauty

Perhaps the most important of Dime Beauty’s product offering is its rather extensive and thoughtful skincare line. Each of the products serve a unique purpose, yet pair well together to be used collectively.

You’ll notice that a key focus of Dime Beauty’s skin care line largely relates to anti-aging, which makes their products especially suitable for women aged between 30 to 600, especially those looking for a more elegant, thoughtful and clean approach to skincare (as opposed to the mass-marketed alternatives out there). 

To give you a flavor of what Dime Beauty has to offer, we’ll focus on just 4 such products, though the brand boasts many more on their website.

TBT serum

A self-declared bestseller, this leave-on hydrating serum aims to reverse the clock (hence “TBT” – “turn back time”) and exfoliate your skin overnight, so you wake up fresh and with the full range of anti-aging benefits on your skin. This serum is supercharged with Mandelic Acid, a chemical exfoliant to help with the removal of debris and dead skin cells, in turn reducing the look of dark marks and sun damage. It also contains Niacinamide, which helps build keratin to keep your skin feeling firm and healthy. 😌

Aside from these 2 key ingredients, the TBT Serum also contains a bunch of other powerhouse anti-aging ingredients, to provide the following benefits:

  • Restores youthful skin
  • Aids in decreasing fine lines, wrinkles and dark spots
  • Helps to tighten and brighten the skin
  • Improves suppleness and softness in the skin
  • Vegan and cruelty-free
  • Gluten free

We also love that Dime Beauty has gone the extra mile to provide a full ingredients list of each of its products, even indicating where the ingredient comes from (all natural sources, btw!) and the corresponding EWG rating. 🥲🥲🥲

It is suggested that you apply the 2 to 3 drops of the TBT Serum every morning and night to the face and neck area after cleansing your face and applying a toner. The TBT Serum should also be followed with a moisturizer.

Although the TBT Serum retails for $38 per bottle, you can enjoy a 15% discount with a subscription of the serum, which will bring the price down to $32.30! 🥳

Whipped exfoliating mask

Another bestseller is the brand’s Whipped Exfoliating Mask, which is a creamy and gentle exfoliator aimed at gently clearing your skin of dead skin cells and dirt. In Dime Beauty’s words, this is how you “get the baby soft skin you’ve always dreamed of”. Damnnnnn. Sign us up.

This exfoliating mask makes use of 3 different sized spherical Cellulose beads, which allows the user to gently polish away all impurities and dead skin cells, all without causing damage! 😙

In addition, the 2 superstar ingredients used in the mask are Salicylic Acid (which works deep beneath the skin’s surface to help correct the abnormal shedding of cells, in turn offers anti-inflammatory properties) and Lactic Acid, which brightens, smoothens and evens out the skin, all while making it look firmer. 😇

The benefits of using this mask are profound:

  • Gently exfoliates without the damage to your skin
  • Relies on the use of 3 differently-sized cellulose beads, making it more effective in exfoliation 
  • Doubles as a hydrating mask
  • Vegan & cruelty-free
  • All ingredients are rated a 3 or lower on EWG

As for usage, the brand recommends that the mask be used typically at night, after cleansing and before toning. Simply apply a thick layer to cleansed, damp skin, and using your fingertips, massage in circular motions for 60 seconds while carefully avoiding the eye area. Leave on for 2-5 minutes, then rinse off with lukewarm water and pat dry. This should be used twice a week, for best results. 💯

Each bottle of the mask will set you back $34, but Dime Beauty’s 15% discount with their subscription model purchase is definitely worth considering, if you think you’ll be a repeat customer. With the amazing benefits this mask offers, there’s no reason to shy away from a subscription!

Dewy day cream

Now, if you’re plagued with uber dry skin like me, you’ll know just how crucial a moisturizer is to any skincare regime. In fact, people of all skin types can barely argue with the fact that a moisturizer may be the very bedrock of a skincare routine. For this reason, it’s no wonder that Dime Beauty saw fit to create a moisturizer of its own, in line with their insanely high standards. 🤓🤓🤓

The Dewy Day Cream contains a powerful blend of antioxidant ingredients, which ensure that the skin stays hydrated and balanced to prevent signs of aging. Some key ingredients include Rosehip Seed Oil, which is full of vitamins, antioxidants and essential fatty acids, which are all valued for their ability to nourish the skin, reduce signs of aging or clear up skin scarring. 

Another superstar ingredient includes Snow Mushroom, which is a dynamite hydrator, given that it can hold up to 500 times its own weight in water (🤯🤯🤯 ) and the particles of this extract are smaller than most extracts, allowing it to easily penetrate the skin. 

All in all, this moisturizer promises to:

  • Replenish the skin
  • Promote new collagen and elastin growth
  • Plump and firm the skin
  • Is vegan and cruelty free
  • All ingredients are green-rated at 1 (lowest harmfulness rating) on EWG

For application, the brand recommends using it in the morning after cleansing your face and applying toner and serum. For best results, the cream should be used daily.

Each bottle of the cream is gonna cost you $34, but a subscription discount of 15% can knock that price down to $28.90. For a product as essential as a daily moisturizer, that subscription purchase sure does sound like a good deal. 🥳🤩

Super skin toner

For those unfortunately struggling with uneven skin and large pores (as so many of us do), the Super Skin Toner may be the ideal addition to your skincare line-up. This toner improves the concentration of CoQ10 levels in our skin cells, which in turn protects against free radicals and other harmful agents, all while tightening and brightening your skin. 

For those unfamiliar with CoQ10, this is the superstar ingredient in the tone, and does a solid job of reducing the formation of oxidative stress in older skin, allowing the skin to restore a natural and healthy pH balance. The toner also contains Witch Hazel, which nourishes and moisturizes the skin as it effectively removes excess oil, dirt and debris – all without overly drying out the skin and causing it to crack. 🤗

Dime Beauty’s Super Skin Toner promises the following benefits:

  • Improves concentration of CoQ10 levels in skin cells
  • Helps increase the energy production in cells
  • Absorbs damage otherwise imparted by oxidizing agents and free radicals
  • Rejuvenates and moisturizes the skin
  • Nourishes and maintains a healthy pH balance
  • Vegan & cruelty-free

The Toner is to be used directly after cleansing the skin, and can be applied by first saturating a cotton ball or cotton pad, then applying to the face in a circular motion. Be careful to avoid the eye area, and follow shortly after with a serum and moisturizer. To avoid the ingredients settling during shipping and transit, make sure to shake the toner bottle well before use to evenly disperse the CoQ10 particles. 👌👌👌

Each bottle of toner (120ml) will set you back about $24, but a subscription discount of 15% can knock that price down to $20.40. 

The beauty in Dime Beauty

Closely related to their exquisite skin care line is Dime Beauty’s beauty product offering. While not as extensive as their skin care line, the beauty products are likewise thoughtful, clean and serve specific purposes that meet clients’ needs. We’ll focus on 4 such products today.

Eyelash boost serum

What appears to be an undisputed favorite and bestseller is the brand’s Eyelash Boost Serum, which aims to improve the length, density and strength of your eyelashes, as well as overall follicle health. 👀

This is thanks to a proprietary blend of amino acids and peptides in the serum, along with a bunch of other clean and natural ingredients. Amino acids allow your body to build keratin, i.e. the very building blocks of your hair, and this serum provides a supercharged boost of just that.

The Serum claims to:

  • Improve the appearance of eyelashes and eyebrows
  • Build up hair for a longer life span and tenure in hair follicles
  • Be extremely clean – all ingredients have a “1” (least harmful) rating on the EWG scale
  • Be vegan and cruelty-free

The brand recommends applying the serum nightly to the base of the upper and lower eyelashes. If a mild tingling sensation occurs while applying, apply every other day instead of nightly. 😚

Each tube of the Eyelash Boost Serum rings in at $44 for a one-time purchase, and is discounted 15% to $37.40 as part of a subscription purchase. The Serum is also sold as part of the “Super Eye Duo”, a best-selling bundle which also includes Dime Beauty’s Volume Mascara, for $49. 

Eyebrow enhancing gel

One of Dime Beauty’s newer additions to the line-up is none other than its Eyebrow Enhancing Gel, sporting a cream-colored tubing as compared to the vast majority of the brand’s black, minimalist appearance. 😍😍😍

This long-lasting, flexible hold brow gel allows its users to bring their brows to life, giving the appearance of fuller, thicker and stronger brows. As if that wasn’t enough, the Eyebrow Enhancing Gel actually also promotes hair growth! This relies on the same proprietary peptide blend found in the Eyelash Boost Serum, which triggers hair follicles and supports the structure of the new hairs through increased collagen protection. 

So all this to say, those plagued with the regret of over-plucking, this is a perfect solution for you. 🤩🤩🤩

The key benefits of this product include:

  • Flexible, long-lasting brow hold
  • Doesn’t flake off when dry (#thankheavens)
  • Same hair-boosting profile as the Eyelash Boost Serum
  • Contains a proprietary blend of amino acids and peptides
  • Vegan & cruelty-free

To use the gel, simply apply it after shaping and filling in the brows with a brow pencil and/or brow powder (if applicable). If you’re going for a more natural and polished look, try using the gel directly on your brows, without any color fillers. Be sure to make full use of the delicately crafted brush, so as to accomplish the desired look. Give it a couple of seconds to a minute to dry, and you’re good to go! 🥳

Matte liquid lipstick

Dime Beauty has also produced a small yet powerful line of lip products, mainly consisting of lip glosses and matte liquid lipsticks in a bunch of different shades. What makes their lipstick special is what they call the “life-proof matte” effect, which is formulated to last, yet powered by squalane to avoid any dry lips. All those who’ve suffered from faded lip shades or flaky lips, rejoice. 😂😂😂

The lipstick comes in 5 different colors:

  • David: Peachy rusty
  • Johnny: Burnt peach
  • Jake: Cherry red
  • Justin: Soft peach
  • Liam: Pinky coral

Given that these 5 lipsticks come in a matte finish, you may wanna consider pairing them with the 2 lip glosses the brand has on offer – the clear lip gloss (“Ryan”) or the rusty-tinted lip gloss (“James”) for a fuller, glam-on look.

Each lipstick and lip gloss rings in at $15, but can be discounted to $12.75 on a subscription model.

Lovely sweet dreams perfume

Not only has the brand dedicated its product offering to ensuring that you feel and look good, they’ve now also delved into ensuring that you smell great, too. One of Dime Beauty’s bestsellers is their perfume line, specifically in the “Lovely Sweet Dreams” scent. 

Their perfumes are made from only clean ingredients, and contain Organic Cane Sugar Alcohol in place of the more commonly used SD 40, which has shown to be aggressive and harmful to the skin. More generally, their perfumes are cruelty-free and vegan, made purely from naturally derived and safe synthetic ingredients. Dime Beauty strategically blends botanical-based and lab-made ingredients, to ensure that their perfumes are all safe and hypoallergenic – making it ideal for people with sensitive skin. 🥲😊😎

While the brand offers a whole bunch of scents (and bundle deals to give you a chance to sample each of their scents), the Lovely Sweet Dreams scent is one of their best sellers, which “embodies the essence of playful, spunky and sexy”. It’s a light, fresh, floral and citrus scent that is sure to delight the senses. More details on the scent notes are:

  • Top notes: Peach nectar, creamy coconut, apple
  • Mid notes: While lily, freesia, jasmine, rose
  • Base notes: Vanilla bean, blonde woods, soft musks, tonka bean

For usage, simply spritz on major pulse points, lightly tap wrists together and gently place onto the neck and below the ears, and you’ll be kept smelling fantastic all day long! A 50ml tube (beautifully package in a minimalist design, if we might add) rings in at $48, but consider investing in some of the bundle deals (eg: the “Super Perfume Bundle” and the “Perfume Sample Set”) to get the best bang for your buck, while getting to sample multiple scents! 🤑🤑🤑

Staying well with Dime Beauty

One of the lesser known products in Dime Beauty’s line is its supplement, with the key product being the TBT Supp, an anti-aging supplement in liquid form, to be consumed as a daily oral supplement. 👵👩👧

Aimed at promoting beauty from within, Dime Beauty formulated the TBT Supp, which is packed full of superfoods that help with restoring a youthful glow to the skin. This relies heavily on 3 key superstar ingredients:

  • Gynostemma Pentaphyllum Extract: Contains high levels of SOD that work to strengthen blood vessels and stabilize elastin and collagen, which in turn maintains the skin’s structural integrity.
  • Coffee Berry Extract: Helps to prevent fine lines, wrinkles and cellular damage to the skin, while reducing the appearance of existing fine lines, sun damage and other visible signs of aging.
  • Mangosteen Extract: Contains antioxidants and anti-inflammatory benefits. This prevents environmental damage to the skin, while diminishing the visible signs of aging.

In totality, the TBT Supplement promises some attractive benefits:

  • Aids in achieving a younger and more vibrant appearance
  • Is fueled with superfood ingredients to boost overall skin health
  • Aids in defending against harsh environmental stressors
  • Promotes beauty from within
  • Vegan, cruelty-free and gluten-free

The TBT Supp comes in liquid form, and is dispensed with a dropper. Each serving size is 1 dropper (roughly 1ml), and the serving recommendation is 1 dropper daily. Each bottle rings in at $38, though if you subscribe, you’ll enjoy a 15% discount, knocking the price down to $32.30.

As always, to ensure suitability of this supplement to your health needs and history, it may be worth running consumption past a healthcare provider prior to doing so. 👍👍👍

Product FAQs

Dime Beauty’s website has rather helpfully highlighted some of the key product FAQs raised by its clientele, which we thought to consolidate here.

What if I experience pimples or reactions after using the products?

This may actually be a good thing. This means that your skin is getting rid of the impurities that are deep in your pores. As your skin begins to adjust, those pores will be less noticeable, as well as the pimples being reduced. Dime Beauty recommends continued use of the products.

Dime Beauty also recommends doing a “double cleanse”, i.e. washing your face two times a day with the cleanser. The first wash helps to get rid of the dirt, makeup and pollution, whereas the second wash will then actually clean the impurities deep into your skin, reducing the appearance of pimples and bumps.

Are Dime Beauty’s products safe for pregnant and breastfeeding persons?

Yes, because all of Dime Beauty’s formulas are made with clean, healthy ingredients – all their products have been deemed safe for use during pregnancy and breastfeeding! However, because each situation is different, we always suggest consulting with your physician to ensure that it is indeed the case for you.

Are Dime Beauty’s products suitable for persons with Acne?

Yes, Dime Beauty’s products work wonders for people that experience issues with acne. However, results may vary depending on the customer. The brand has many amazing customer testimonials on their website that you are welcome to look at for reference. You can see those here.

Shipping and returns policy

As a big part of the shopping process, it is imperative that customers understand Dime Beauty’s Shipping and Returns policy, in order that they may purchase confidently! 😄😄😄

Lucky for us, US-based customers enjoy the best deal, with free shipping within the US on orders above $49. International customers don’t presently enjoy free shipping, but it’s good that the brand does ship internationally, with such shipping costs being passed on directly to customers. Another bonus point for international customers is that the brand also covers 80% of customs fees, with the customers bearing the remaining 20%!

As for returns, Dime Beauty offers a 100% satisfaction guarantee policy, with a 60-day return period. Simply follow the return directions indicated on the website (i.e. sending a refund request via email to a stipulated email address) to claim the refund. Once the refund is approved, shipping charges will be deducted from the reimbursed sum, unless the package was incorrectly shipped or you received defective merchandise (in which case such shipping costs would be waived!)

What other customers are saying

In our review of the brand, they’ve ticked many boxes – clean, efficient, and sensitive to the needs of its users. But there’s nothing quite like hearing the word directly from the street – and trust us, it is gold. ⭐️✨💫

Dime Beauty’s website provides reviews for each of the products on offer, and the scores are testament to just how much its client base is in love:

  • TBT Serum: 4.8 stars, based on 1028 reviews
  • Super Skin Toner: 4.9 stars, based on 785 reviews
  • Eyelash Boost Serum: 4.6 stars, based on 6199 reviews
  • Lovely Sweet Dreams Perfume: 5 stars (!!!), based on 891 reviews

In addition, customers have raved about how Dime Beauty’s products actually do make the difference they claim to offer.

One customer raved of the Eyelash Boost Serum, “I love this product! It doesn’t burn my eyes like other products I’ve tried. Not only does it grow my lashes and eyebrows quickly, I’ve noticed a difference with how strong they are and they don’t fall out!” 

Another customer raved of the Lovely Sweet Dreams Perfume, “This is the perfect everyday perfume, that will have complete strangers asking you what scent you are wearing. The perfect balance of musky with sweet notes — I always feel like a million dollars when I complete my outfit with a spritz of this perfume.

All in all, it appears that the brand has attracted much love (and deservingly so) across a whole bunch of different product offerings, so we can’t wait to just get stuck in ourselves! 🌟🌟🌟

Is Dime Beauty worth it?

And so, we come to the ultimate question on whether Dime Beauty is worth it. In our humble opinion, it’s a resounding yes. The brand stands alone in offering what few others can, supreme cleanliness of ingredients, while keeping close attention to the needs of its clientele, specifically to women aiming to prevent skin-aging, or reverse the clock. 😉

More specifically, we love some of the following major “pros” of the brand:


  • Wide range of clean, vegan, cruelty-free skincare, cosmetics and wellness products, with specific care given to the objective of anti-aging
  • Biodegradable packaging, ensuring sustainability in their offering
  • Transparent ingredients list provided on the website, which are graded according to EWG standards
  • 15% discount on subscriptions
  • Free shipping for US orders above $49
  • International shipping available 
  • 60-day satisfaction guarantee available

We’re hard-pressed to identify drawbacks of Dime Beauty’s products, but if we were forced to, they’d be as follows:


  • Price points may be considered high for some, especially considering some drugstore alternatives (though granted, these alternatives wouldn’t be as clean as Dime Beauty!)
  • Color range of cosmetics may be considered minimal, so it’s possible not everyone will find a shade that they like. 😉

Ultimately, we love what the brand is about and what they’re selling – but if you need a soft landing into the world of Dime Beauty, their 15% off first-time purchase discount provides exactly the easy entry into their product offering. After all, how many brands can boast the same thoughtfulness and meticulous crafting process behind their products? 🤩🤩🤩

We’re headed straight to the checkout, cya there? 😜😘

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